Gazze\u2019de onbinlerce insan\u0131n hayat\u0131n\u0131 kaybetti\u011fi \u0130srail\u2019in s\u00fcrd\u00fcrd\u00fc\u011f\u00fc soyk\u0131r\u0131ma kar\u015f\u0131 d\u00fcnya \u00e7ap\u0131nda b\u00fcy\u00fcyen boykot cephesi, Tel Aviv’in s\u0131rt\u0131n\u0131 dayad\u0131\u011f\u0131 \u015firketleri birer birer k\u00f6\u015feye s\u0131k\u0131\u015ft\u0131r\u0131yor.Gazze\u2019de \u00e7ocuklar bombalar alt\u0131nda can verirken, sessiz kalan ve katliam \u015febekesine destek veren k\u00fcresel markalar\u0131n ekonomik bedel \u00f6demeye ba\u015flad\u0131\u011f\u0131 bir kez daha g\u00f6zler \u00f6n\u00fcne serildi.Soyk\u0131r\u0131mc\u0131lara verdi\u011fi destek nedeniyle uzun s\u00fcredir hedefte olan Starbucks, artan toplumsal tepki ve eriyen m\u00fc\u015fteri trafi\u011fi sonras\u0131 ABD genelinde yakla\u015f\u0131k 400 ma\u011fazas\u0131n\u0131 kapatma karar\u0131 ald\u0131. \u00d6zellikle metropollerdeki sert d\u00fc\u015f\u00fc\u015f, \u015firketi geri ad\u0131m atmaya zorlad\u0131.Boykotun faturas\u0131 a\u011f\u0131r olduY\u0131llard\u0131r New York, Los Angeles ve Chicago gibi metropollerde "her k\u00f6\u015fe ba\u015f\u0131nda" olma stratejisi izleyen Starbucks, artan tepkiler ve d\u00fc\u015fen sat\u0131\u015flar nedeniyle \u00e7\u00f6k\u00fc\u015fe ge\u00e7ti.\u015eirket CEO\u2019su Brian Niccol, ma\u011fazalar\u0131n birbirine \u00e7ok yak\u0131n olmas\u0131ndan rahats\u0131z olduklar\u0131n\u0131 \u00f6ne s\u00fcrse de, sekt\u00f6r kaynaklar\u0131 as\u0131l k\u0131r\u0131lman\u0131n Gazze sonras\u0131 ba\u015flayan boykot s\u00fcreciyle ya\u015fand\u0131\u011f\u0131na dikkat \u00e7ekiyor.CNN\u2019e g\u00f6re Starbucks, yaln\u0131zca New York\u2019ta 42 \u015fubesini kapatacak. Bu rakam, kentteki toplam Starbucks ma\u011fazalar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 12\u2019sine denk geliyor. \u015eirket ayr\u0131ca Los Angeles\u2019ta 20\u2019den fazla, Chicago\u2019da 15, San Francisco\u2019da 7 ma\u011fazay\u0131 kapatma haz\u0131rl\u0131\u011f\u0131nda.Taht\u0131n\u0131 da kaybettiNew York merkezli ara\u015ft\u0131rma kurulu\u015fu Center for an Urban Future, Starbucks\u2019\u0131n Manhattan\u2019daki "en b\u00fcy\u00fck zincir" unvan\u0131n\u0131 da kaybetti\u011fini ortaya koydu. \u015eirket, uzun y\u0131llar zirvede kald\u0131\u011f\u0131 b\u00f6lgede Dunkin\u2019in gerisine d\u00fc\u015ft\u00fc. Uzmanlar, bu gerilemenin sadece ekonomik de\u011fil, etik duru\u015fa y\u00f6nelik t\u00fcketici tepkisinin sonucu oldu\u011funu vurguluyor.Gazze etkisi g\u00f6rmezden geliniyorStarbucks cephesinden yap\u0131lan a\u00e7\u0131klamalarda ma\u011faza kapanmalar\u0131 "uzaktan \u00e7al\u0131\u015fma, artan maliyetler ve rekabet" gibi gerek\u00e7elerle a\u00e7\u0131klansa da, Gazze\u2019de ya\u015fanan insanl\u0131k dram\u0131na kar\u015f\u0131 sessiz kalan markaya y\u00f6nelik k\u00fcresel boykotun etkisinin b\u00fcy\u00fck oldu\u011fu belirtiliyor.T\u00fcrkiye\u2019ye s\u0131\u00e7rar m\u0131?ABD genelinde ma\u011faza kapanmalar\u0131 h\u0131z kazan\u0131rken, bu s\u00fcrecin T\u00fcrkiye ve Avrupa pazarlar\u0131na yans\u0131y\u0131p yans\u0131mayaca\u011f\u0131 merak konusu. Starbucks\u2019tan bu konuda hen\u00fcz resmi bir a\u00e7\u0131klama yap\u0131lmazken, T\u00fcrkiye\u2019de de markaya y\u00f6nelik boykot \u00e7a\u011fr\u0131lar\u0131 s\u00fcr\u00fcyor.\u0130srail sinema kurdu: 1 dolara Gazze\u2019deki soyk\u0131r\u0131m\u0131 izletiyorlar 30 Aral\u0131k, Sal\u0131\u0130\u015fgalci \u0130srail ordusu Bat\u0131 \u015eeria’da 2 Filistinliyi yaralad\u0131 28 ki\u015fiyi g\u00f6zalt\u0131na ald\u013131 Aral\u0131k, \u00c7ar\u015famba\u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 bir bir yalanlad\u0131: \u0130\u015fte \u0130srail aparatlar\u0131n\u0131n dola\u015f\u0131ma soktu\u011fu ‘Somaliland’ alg\u0131lar\u0131 ve ger\u00e7ekler30 Aral\u0131k, Sal\u0131\u0130srail taraf\u0131ndan \u015fehit edilen Ebu Ubeyde’nin 2015 y\u0131l\u0131nda ‘Burada Kalaca\u011f\u0131z’ ezgisini s\u00f6yledi\u011fi anlar\u0131n g\u00f6r\u00fcnt\u00fcleri ortaya \u00e7\u0131kt\u013131 Aral\u0131k, \u00c7ar\u015famba<\/p>\n","protected":false},"excerpt":{"rendered":"
Gazze\u2019de onbinlerce insan\u0131n hayat\u0131n\u0131 kaybetti\u011fi \u0130srail\u2019in s\u00fcrd\u00fcrd\u00fc\u011f\u00fc soyk\u0131r\u0131ma kar\u015f\u0131 d\u00fcnya \u00e7ap\u0131nda b\u00fcy\u00fcyen boykot cephesi, Tel Aviv’in s\u0131rt\u0131n\u0131 dayad\u0131\u011f\u0131 \u015firketleri birer birer k\u00f6\u015feye s\u0131k\u0131\u015ft\u0131r\u0131yor.Gazze\u2019de \u00e7ocuklar bombalar alt\u0131nda can verirken, sessiz kalan ve katliam \u015febekesine destek veren k\u00fcresel markalar\u0131n ekonomik bedel \u00f6demeye ba\u015flad\u0131\u011f\u0131 bir kez daha g\u00f6zler \u00f6n\u00fcne serildi.Soyk\u0131r\u0131mc\u0131lara verdi\u011fi destek nedeniyle uzun s\u00fcredir hedefte olan Starbucks, […]<\/p>\n","protected":false},"author":0,"featured_media":27276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-27275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/posts\/27275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/comments?post=27275"}],"version-history":[{"count":1,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/posts\/27275\/revisions"}],"predecessor-version":[{"id":27277,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/posts\/27275\/revisions\/27277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/media\/27276"}],"wp:attachment":[{"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/media?parent=27275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/categories?post=27275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daktilock.com\/index.php\/wp-json\/wp\/v2\/tags?post=27275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}